name, packaging, selling prices and customer service programs are performed in uniform with no influence by different individual market status. Meanwhile the standardization in marketing process is a process that makes marketing plan or strategy unify.
2) Localization
Localization can also be divided in to two groups which are marketing program and marketing process. The Localization in market
Local Culture
It is a service that offers local cultural assets, the origin of the name of the place and popular sights.
This service offers all area informations about Daegu not just Dal-seogu area. At first, offering local cultural assets gives people address and some of historical treasure and sites. Next, the service of the origin of the name of the place includes all administrative dist
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
바디샵 코리아의 발전방향
1) 제품의 Re-Allocation
* 충분한 브랜드 매니아층
* “소량 다 제품 전략”->규모의 경제 성립 X, 가격이 대중화X.
* 메이크업 제품의 낮은 수요.
-> 매니아 층을 유지. 생산라인에 수정, 메이크업 제품의 하위 브랜드.
2) 제품의 Localization 전략
* 한국인에 맞지 않
name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain